FIRST has over 200 scholarship providers that offer 750 individual scholarship opportunities that are a part of FIRST. These scholarships can range from $1,000 to full four year tuition of $160,000. The scholarships that are provided are not funded by FIRST, they are provided by colleges, universities and corporations. Forty percent of FIRST scholarships are open to study in any course, not only engineering.
At every competition, colleges have recruitment displays for interested students. They know that the kids in FIRST Robotics are already curious and motivated in their pursuit of knowledge, and are there to help them carry those qualities on into their college careers.
At Championships, there is an entire section with displays and recruiters from colleges and universities, government agencies, and major corporations that offer information to FIRST participants. Many also are scholarship providers.